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Texas Lawyer

Aug 17, 2020

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Chris Schwegmann on Whataburger’s A-Frame Design

The renowned Texas-born Whataburger chain recently announced that it will no longer use its identifiable A-Frame design for its restaurant buildings. LPHS name partner Chris Schwegmann wrote an article published by Texas Lawyer discussing the related trademark and trade dress implications in “Whataburger’s A-Frame a Trademark with All the Fixins.” Schwegmann says:

“Although Whataburger appears to lack a federal registration for the iconic ‘A-Frame’ design, it is unlikely competitors will rush to occupy that real estate.”

Read the article here.