Michael K. Hurst and Andy Kim Examine the Role of Corporate Witnesses in Business Litigation

Choosing the right company representative can have a significant impact on a business litigation trial, LPHS partner Michael K. Hurst and associate Andy Kim explain in an article published in the Dallas Bar Association’s Headnotes.

In the article, Michael and Andy examine the role a corporate representative plays in shaping how jurors perceive a company and its case. While companies may enter the courtroom as abstract legal entities, the right witness can give jurors a person with whom they can connect and establish trust.

They identify three key qualities of an effective corporate witness: credibility, presence and corroboration. Together, these traits can help a representative communicate the company’s position effectively, reinforce the evidence presented at trial and build rapport with the jury.

“When a company lacks a human representative—or perhaps as bad, uses an unlikable one—jurors reject the company on instinct,” Michael and Andy write.

They also discuss practical considerations for trial lawyers when selecting and preparing a company representative, underscoring the importance of choosing someone who can authentically represent the company and its story before a jury.

Read the full article in the October 2026 edition of Headnotes, on Page 8, here.