Houston Chronicle Quotes Chris Schwegmann on the Buc-ee’s Trademark Win

Houston Chronicle Quotes Chris Schwegmann on the Buc-ee’s Trademark Win

In a courtroom battle over travel store logos, Buc-ee’s prevailed against rival Choke Canyon after a jury found that the competitor’s green alligator logo violated state and federal trademark law, infringing on Buc-ee’s beaver logo. The firm’s Chris Schwegmann was surprised by the outcome. "I haven't seen any of the trial evidence, but I just can't see how any reasonable juror could find a likelihood of confusion between those two logos. One is a beaver, the other is an alligator. One has a ball cap, the other has a cowboy hat. The design of the logos is different and the alligator logo even has the name of the store directly on the sign, further diminishing any confusion between the two stores."

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